On the 24th of August 2019, Brookfield Centre for Lifestyle Medicine held Africa’s first Lifestyle Fusion Fair. The inaugural Lifestyle Fusion Fair is an annual event aimed at connecting key players of healthy lifestyle practices to showcase a range of products and services, and promote health and wellness through evidence-based Lifestyle practices. The event doubled as Brookfield's 5th year anniversary celebration.
The event kicked off with an 8-kilometre doctor-led walk in collaboration with Walk with a Doc, an international non-profit initiative aimed at improving health through physical activity, strengthening relationships between physicians and patients. Here, individuals get to discuss their health concerns with a doctor while walking and increasing health awareness. This was followed by an exciting 2-hour Dance Aerobics Festival led by VinFocus BodyFit.
Emerging health and wellness brands were present as vendors at the fair, selling products ranging from healthy and natural edibles to exercise and fitness gear.
Free health checks were also provided to participants by BCLM throughout the activity. Another key highlight of the event was a live demonstration by Bold and Beautiful Salon and Spa on natural (non-synthetic) hair care and the benefits of massages and spa treatment.
As a proven aspect of health and wellbeing, the event incorporated an Art and Wellbeing Exhibition to treat the eyes and minds of participants to creative works centered on the core themes of health and wellness.